About Gulf Coast Shades and Blinds

OWNER

With a background in home improvement and a passion for helping others, Joe launched Gulf Coast Tailored Cabinets to provide families with personalized, high-quality organization solutions. He’s proud to be part of a team that values strong relationships and local roots. Joe is inspired daily by the dedication of his wife, team members and those who serve others with passion. Outside of work, you’ll find him coaching youth sports, teaching Sunday School, cooking for friends and family or working with his nonprofit, RAMPS, which builds wheelchair ramps for those in need.

OWNER / SR. DESIGNER

Tracy blends her background in the arts with a lifelong passion for design and organization. She brings creativity, attention to detail and a love for connecting with people to every project. Whether designing closets or custom built-ins, she enjoys helping clients create beautiful, functional spaces. Tracy draws inspiration from acts of kindness and giving back to her community. In her free time, she enjoys painting, gardening, playing tennis, and cheering on her kids at their sporting events. She’s also an active supporter of Will Do, a nonprofit funding local initiatives.

SR. DESIGNER

Cheryl is a respected expert in custom window treatments, with more than 30 years of experience on the Gulf Coast. As the founder of Cheryl’s Designs, she has designed soft window coverings for homes across the region, bringing elegance, comfort and creativity to every space. Cheryl began her career in Gulf Shores and continues to delight clients with personalized solutions. Outside of design, she enjoys time at the family hunting camp.

DESIGNER

Ed brings more than two decades of combined experience in window treatments and real estate to his role at Gulf Coast Shades and Blinds. His hands-on knowledge helps him design spaces that are both stylish and functional. Ed is passionate about delivering customer-focused solutions and finds motivation in helping people reach their home goals. He enjoys creating personalized storage spaces that improve the way clients live and interact with their homes. Outside of work, Ed spends time outdoors hunting, fishing and watching Gator football with his wife Tina and son Will.

CUSTOMER SERVICE MANAGER

Ryan’s deep knowledge of the custom closet industry comes from years of experience in roles ranging from installation to operations management. His well-rounded expertise ensures a smooth, thoughtful design process for every client. Ryan loves working with the Gulf Coast Tailored Cabinets team and is driven by the opportunity to build a strong future for his fiancé and their family. Since moving back to Pensacola, he’s made the most of local life — spending weekends at the beach, hiking, rock climbing and hosting friends at home.

CONTROLLER

Luke serves as the Controller for both Gulf Coast Tailored Cabinets and Gulf Coast Shades and Blinds, bringing a strong foundation in accounting and a commitment to operational excellence. As an aspiring CPA pursuing a Master’s in Accounting, he combines his academic pursuits with hands-on experience to support the financial health and strategic growth of the family-owned businesses. Luke values the opportunity to work alongside his parents, Joe and Tracy Selogy, contributing to a company culture rooted in trust, faith, and community service. Outside of work, he enjoys golfing, traveling, exploring new restaurants, and spending quality time with friends and family.

DIRECTOR OF LOGISTICS

Steve’s career in public service has shaped his approach to logistics — focused, organized and community-minded. A retired law enforcement officer and first responder, Steve has managed teams and coordinated large-scale events to improve outcomes for citizens. At Gulf Coast Tailored Cabinets and Gulf Coast Shades and Blinds, he ensures operations run smoothly behind the scenes. Steve enjoys football, especially cheering on the Bruins, and spending time with his dogs, Chase and Ginger.

CUSTOMER EXPERIENCE MANAGER

With more than 30 years in retail customer service and management, Lisa brings warmth, leadership and experience to every interaction. She has led teams in high-volume environments and is known for her ability to create positive, efficient customer experiences. At Gulf Coast Tailored Cabinets and Gulf Coast Shades and Blinds, Lisa ensures clients feel informed, welcomed and cared for throughout the process. Outside of work, she enjoys gardening, spending time with her dogs, and cheering on the Boston Bruins.

SALES ASSOCIATE

Daniel supports the Gulf Coast Shades and Blinds team with a focus on personalized service and product knowledge. As a student at the University of West Florida majoring in construction management, he brings a growing understanding of building systems and design to every customer conversation. Daniel enjoys helping clients select solutions that fit their style and space. When he’s not working or studying, he can be found on the basketball court or in the gym weightlifting.

MASTER INSTALLER

Johnny brings more than 25 years of experience in sales and installation to his role as master installer. Originally from Gulf Shores, he’s known for his craftsmanship, creativity and one-of-a-kind personality. Outside of work, Johnny is a surfer and a musician — lead guitarist and singer for the band Rufus McBlack.

INSTALLER

Carlos brings energy and precision to every installation, supporting both the Gulf Coast Tailored Cabinets and Gulf Coast Shades and Blinds teams. He’s currently studying to become an anesthesiologist, balancing his passion for healthcare with hands-on experience in home improvement. Carlos enjoys being part of a team that helps people improve their everyday spaces.

INSTALLER

Charlie brings years of installation experience and a strong commitment to quality to the Gulf Coast Shades and Blinds team. Known for his reliability and steady presence, Charlie takes pride in each project he touches. A proud new great-grandfather, he enjoys fishing, boating and spending time with family on the Gulf Coast.

INSTALLER

A Gulf Breeze native and UWF graduate, Ricky combines a deep love for the outdoors with a strong work ethic and local pride. As an installer, he helps bring custom designs to life with accuracy and care. He enjoys connecting with clients and seeing the positive impact a well-designed space can have on a home. In his free time, he enjoys football and exploring the outdoors.

MORALE SPECIALIST